Global Infrastructure Hub is a brand new organisation, as well as a blank canvas for Boheem to build an original, globally recognisable identity.
An initiative of the G20 and established by the Australian Government, Global Infrastructure Hub is a free at-the-point of use service that will audit and collect data within the infrastructure industry using the data to enable infrastructure procurement at government level.
The brand mark we developed for Global Infrastructure Hub is a globe consisting uncoincidentally of 20 lines. Although these lines are flat, the globe appears to be a three-dimensional form: turning and moving, representing the international and advancing aspects of this organisation.
The lines from the logo have been brought into the branding rollout, including the interior graphics for the new city office space.
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