The National Breast Cancer Foundation is the leading community-funded organisation in Australia, raising money for research into the prevention and cure of breast cancer. Because the reports had lost its way over the past few years, Boheem was approached to pull it back in line with the beautiful branding that was established for this organisation a few years back.
The 2015 Annual Report had a much larger focus on research than fundraising. We discovered the two fundamental goals for this project would be no different to any other annual report: firstly, it was essential to represent the organisation through strong and appropriate imagery and supporting graphics and secondly, the messages must be presented as clearly and simply as possible.
One person’s trash is another person’s treasure, right? This...
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2015 brought an incredibly talented lineup of creative speakers from...
