Asia Briefing Live

Asia Society Australia is part of Asia Society Global. It was launched in 1997 to broaden interest and understanding in Australia of Asian countries and their politics, business and culture.

Asia Briefing LIVE is an annual executive forum of 100 senior business leaders and policy makers for in-depth discussions on major developments in Asia and the state of Australia’s engagement of the region.

This was business event branding with a difference. Its organisers wanted something that would promote a sense of activity and buzz reflective of the region and generate a sense of interest and excitement about the forum.

We specially created a unique striped map of Asia for the project. The branding worked beautifully across both digital and printed platforms. The identity has been used for three consecutive years.