CMS Australia is a Christian organisation that works to equip and support church communities overseas.

Boheem worked with CMS, its consultants and stakeholders to form a brand strategy that defined organisational personality traits, vision, mission, voice, and positioning.

The new logo represents a crown referencing Jesus as King, a book being the Bible, and the globe. The shape of the book is taken from the negative space in the ‘M’. We also created a hand-painted tagline which states its message with boldness. The logo and tagline combined with an identifying colour palette and contemporary typefaces created a strong brand for a movement that supporters and fieldworkers alike felt excited to be a part of.