Le Voyageur

In packaging design, the challenge is always to create something original that ‘pops on the shelf’ whilst keeping the style consistent with the aesthetic already existing within the market, so that customers know without thinking where the product sits.

Boheem created a gateway imported French wine label design to provide an inspirational alternative to customers who purchase wines at a middle-ground price point.


We produced the playful illustrations entirely in-house, tapping into a quaint French village and charming country aesthetic.