StateCover provides specialised workers’ compensation insurance to Council workers in NSW.
In order to retain the interest and engagement of its members, StateCover launched a new initiative called ‘Wellbeing’. This sub-brand would exist as an extra service-offering to members. It became a mega-library of downloadable resources as well as health services such as cancer-screening, mental-health checks and fitness programs would all be made available.
This sub-brand was to have its own identity, but of course, it needed to sit under the StateCover master brand. We borrowed colours from the StateCover palette to create one for Wellbeing, and developed an identity that was just a little less corporate and a little more fun.
The feedback from members has been extremely positive with uptake on the Wellbeing programs on offer continuing to grow.
Illustrations: Paul Hallam
Miriam Hill, Health and Wellbeing Engagement Specialist