It was the meeting of cheap hawker-style street-food fancy with high-profile black-tie gala when Asia Society celebrated the launch of its Melbourne office at the National Gallery of Victoria.
Taking traditional Asian graphics we developed an identity in-keeping with a bustling Asian market of South East Asia where flavour is king. In true Boheem style we created a new original line-art illustration of the Asia Society lion-dragon which was accompanied by a small suite of matching graphics, and complementary type. It all felt oh-so-Melbourne.
The event was a hit, and the dumplings were to die for.
Andrew Tijs, Asia Society