Moss River

Moss River takes premium homewares and bed linen to the next level. From its early beginnings in 1978 Moss River has stood apart from other home textiles brands. Their emphasis has always been on the best natural fabrics, careful attention to detail and lasting value. Their brand is their guarantee of quality.

At Boheem, we recognised this retailer’s rich heritage was an important consideration in a rebrand. We knew that by utilising traditional cues we could re-invent the brand, ensuring that Moss River could continue to resonate with its customer base at a time when the homewares market in Australia has become a particularly competitive space.

We delivered a classic, beautiful, luxurious identity with plenty of versatility for various applications and touch points.

“We wanted a complete overhaul of our Moss River homewares business from branding and corporate image through to packaging and stationery. After talking to a few other branding/design companies we chose Boheem because of their innate understanding of the need to maintain the essence of the brand but to bring it up to date with a fresh new look. The result was a triumph which exceeded our expectations and we learnt a lot from their advice along the way.”

Scott Cooke, Owner, Moss River